For OLAPLEX’s major launches — including 4P, 4C, 4D, Chelating, and No.8 — I shaped the campaign’s visual direction from concept through delivery. Partnering with the creative team, I developed moodboards, shot lists, and motion language that translated the brand’s premium identity into compelling video. As director, I guided the look, feel, and storytelling across campaign, tutorial, and social assets, while also overseeing production and post. This work spanned hero products like No.8, Lash Bond, and No.6, reinforcing OLAPLEX’s position as a leader in haircare innovation.